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Website Speed — Impact on SEO and Conversion

Google research shows that 53% of users leave a page if it takes more than 3 seconds to load. Every second of delay means 7% fewer conversions.

Hawer Web9 June 20268 min read

Website Speed — Impact on SEO and Conversion

Why does website speed matter?

Website load speed has been a key Google ranking factor since 2010. In 2021, Google introduced Core Web Vitals as an official ranking signal.

Key statistics:
- 53% of mobile users leave pages that take more than 3 seconds to load
- 1 second delay = -7% conversions, -11% page views, -16% user satisfaction
- Pages loading in 1-2 seconds have 3x higher conversion than those taking 5+ seconds

Core Web Vitals — what do they measure?

**LCP (Largest Contentful Paint)** — time to display the largest visible element. Target: < 2.5 seconds
**INP (Interaction to Next Paint)** — responsiveness to user interactions. Target: < 200ms
**CLS (Cumulative Layout Shift)** — visual stability. Target: < 0.1

Summary

Website speed is not a technical detail — it directly impacts your revenue and Google visibility. At Hawer Web, performance optimization is part of every project. [Check services](/uslugi).

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Website Speed — Impact on SEO and Conversion

Google research shows that 53% of users leave a page if it takes more than 3 seconds to load. Every second of delay means 7% fewer conversions.

Read the full article on the Hawer Web blog:
https://web.hawergroup.com/en/blog/szybkosc-strony-internetowej-seo-i-konwersja

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